Screen Printing vs Digital Printing on Towels and Textiles

Screen Printing

Process: With screen printing, you start by making a stencil, or screen. Then, you use this stencil to layer ink onto the print surface. Each colour needs its own stencil, so you have to apply each colour one at a time.

Cost: Screen printing can be a bit expensive to set up, especially if your design uses a lot of colours. But, once you start printing a lot of items, it gets cheaper because the cost per item goes down.

Colour Vibrancy: When you use screen printing, you usually get really bright colours. This even works on darker fabrics because the ink goes on thick.

Versatility: You can use screen printing on all sorts of materials, even ones that are hard to work with like uneven textiles.

Durability: Screen print designs tend to last longer vs. digital print production.

Digital Printing

Process: When it comes to digital printing, a computer and digital software control the printer. Think of it as similar to printing a document from your computer, just on a much larger scale and on a piece of fabric instead of paper.

Cost: Starting a digital printing project is usually quite affordable, making it a good choice for smaller jobs. But keep in mind, the cost can add up quickly if you’re printing a lot of items.

Colour Options: One of the great things about digital printing is that you can use as many colours as you like and even create colour gradients. So if your design is detailed or looks like a photo, digital printing could be the perfect fit.

Versatility: Light-coloured and smooth fabrics are the best match for digital printing. On the other hand, it might not work as well on darker or textured materials.

Durability: Digital printing has come a long way, but the designs may not last as long as those created with screen printing, particularly after a lot of washes.

The Role of Promotional Merchandise in Branding – Printed Towels

In the realm of marketing strategy, a significant role is played by promotional merchandise. Brand visibility, customer engagement, and recall value are all enhanced through its application.

When designed creatively with your brand logo or tagline, an opportunity for constant and repeated exposure to your brand is provided by these everyday items, aiding in the reinforcement of your brand identity.

Understanding Value

Chosen as promotional merchandise, towels stand out due to their unique practicality. Traditional forms of advertising are surpassed by promotional towels, which provide tangible value to the recipient. Multiple settings such as the beach, gym, or home are suitable for their use, giving your brand repeated exposure.

In addition, the ample space a towel provides for branding means your logo, tagline, or other branding elements can be displayed prominently. This transforms the towel into an unobtrusive yet ever-present advertisement in the user’s daily life, creating an enduring impression.

Branded Towels

For trade customers, printed towels are seen as a cost-effective and powerful marketing tool. With the selection of the right supplier, these items can be purchased in bulk, leading to a lower cost per unit and their becoming a cost-effective choice for promotional campaigns.

The universal appeal of towels, which cater to a wide range of demographics, makes them an optimal choice for trade customers serving diverse customer bases. 

Enhancing Your Brand with Top-Quality Towels

When opting for towels as promotional merchandise, the focus should be on quality. Not only does a high-quality towel have a better look and feel, but its longevity also extends the duration of your advertisement.

Moreover, a high-quality towel conveys a positive message about your brand. It signifies your commitment to quality and willingness to invest in items appreciated and regularly used by your customers.

Pros

Brand Visibility: You see towels everywhere – at the beach, gym, or even home. This wide use gives your brand great exposure, repeatedly catching people’s attention.

Practical Use: Towels have an advantage over other promotional items. People use them daily, so they’re more likely to keep and use them, giving your brand even more exposure.

Versatility: Regardless of age, gender, or profession, everyone uses towels. This broad appeal makes towels a versatile promotional item that reaches a wide audience.

Large Branding Area: Towels have a large surface area perfect for showcasing your brand’s logo or message. Each time someone uses the towel, your brand gets prime display.

Longevity: Towels, especially high-quality ones, can last for years. This longevity means they offer long-term advertising benefits. Every use of the towel reinforces your brand image.

Cons

Cost: Compared to smaller promotional items, the production of printed towels can be costlier. This is particularly true if you go for high-quality materials and printing.

Weight and Bulk: Towels are heavier and bulkier than other promotional items. This bulkiness might add to storage and distribution costs.

Perceived Value: Print offers vibrant branding however the quality of polycotton isn’t as luxurious as that of woven towels. 

Q: What materials are used for branded towels?

You can find towels made from a mix of materials, such as polyester, cotton, bamboo, microfibre, and various blends. The material chosen directly affects the towel’s softness, absorbency, and durability. Polycotton towels, for instance, are quite popular for printing due to their optimal balance of print transfer quality and absorbency.

Q: What methods are there to print on towels?

You can print on towels using several methods, including screen printing and digital printing. The right method depends on various factors, such as the design’s complexity, the number of colours used, and the desired final look.

Q: Is it possible to print complex designs or logos on towels?

Towels provide a large area for branding, but their texture might not always allow for highly detailed or intricate designs. However, with advanced printing technologies, it’s possible to print fairly detailed designs, but it does depend on the towel material. We’d be happy to discuss your specific needs and suggest suitable options.

Q: How should I take care of my towel?

You can machine wash most towels in cold water and tumble dry them on a low setting. However, specific care instructions might vary based on the towel’s material and the printing method used. Check the care labels that can be woven into the product for specific instructions.

Q: Can I order towels in bulk?

Yes, you can often order towels with print designs in bulk, making them an excellent choice for promotional merchandise. Purchasing in bulk helps distribute the initial setup costs for printing, which lets us offer more competitive prices.

Q: How long does it take to produce custom towels?

The time it takes to produce custom print towels can vary. It depends on the size of the order and the complexity of the design. However, for smaller quantities, we can often complete the process within 7 to 10 days once we have confirmed the design and agreed on payment terms.

Q: Will the print fade over time?

Over time and with regular use and washing, the print on towels might fade. However, if we use high-quality materials and printing methods, we can better ensure the print’s longevity.

Q: Can I get a sample before placing a large order?

Yes, we can arrange sampling options before your order goes to print. We are more than happy to share samples of our previous work before you place an order.